Companies exploring emerging platforms are challenged to create successful programs in landscapes that often lack standard practices or even model examples.
TIL's approach involves mapping a brand's DNA to the targeted channel, learning from the platform's community to see what organically works, and developing culturally relevant ideas for a natural fit between brand promise and audience interest.
We help brands dial into the sweet spot between their goals, their audience, and what works on the given platform.
TIL works with our clients to identify which platforms or technologies are meaningful to their objectives. From strategy to tactical activation, we cultivate partnerships between market leaders and disrupters to create first-of-kind experiences. TIL helps brands tell their stories through the latest platforms and technologies.